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About

About Rasheed,
founder of Bad Alien
AI consultant in Pasadena, CA

Every one of those jobs came down to the same thing: tools only work when the people using them understand them. That's what I bring to AI now.

I'm Rasheed. I run Bad Alien, an independent AI consultancy in Pasadena, California, working with organizations across Los Angeles and remotely since 2023.

Rasheed, founder of Bad Alien

Background

Before that I spent eight years in product: evaluating AI and ML tooling as a technology analyst, running product at a healthtech startup, and leading a joint contractor and Air Force team.

Outside of work, I enjoy photography and design, reading, and playing sports.

  • Night liquor store
  • CDMX tower double exposure
  • Museum thinker
Photographs by RasheedSee more →

Based in Pasadena? See how I work with local businesses →

Eight years in product

Experience

  • HealthTech

    Owned the product function at a healthtech startup. Scaled the platform from pilot to 30+ physician offices and $300K+ ARR, and co-presented to investors in its $4.1M raise.

    ARR
    $300K+
    raise
    $4.1M
  • Defense

    Product lead for Air Force software. A facility maintenance app reached 85% adoption in two months; a pilot flight-readiness app shipped in four months and won a 30% contract expansion.

    adoption in two months
    85%
    contract expansion
    30%
  • AI & ML

    Working with AI and ML since 2015. Prototyped predictive analytics, NLP and recommendation systems that shaped a healthtech roadmap, specified its computer-vision features, and rolled out AI features such as a patient-inquiry chatbot through A/B tests.

How I work

How I work

  • Built around your work

    Discovery starts with how the work actually happens, at your desk or on a screen, before anything is proposed or built.

  • Built to be handed off

    An engagement is done when your team can change it, run it and fix it without me.

  • Governance from day one

    Usage policies, approval rules and a review cadence for every system, written down in a playbook your team owns.

What clients say

“Rasheed is great to work with. He quickly understands how different parts of our business operate and identifies opportunities for improvement that we hadn't considered. His work has significantly improved our response times and given us better tools to evaluate potential investments.

He's become someone we trust for both advice and execution, and I wouldn't hesitate to recommend him to any business looking to improve its operations.”

Kyle Campbell, President, CAMCO Investment Group

Client work

Start

Free · 15 minutes

A free 15-minute call

You describe the work; I say whether and how I can help. If it is a fit, you get a fixed scope and a capped budget before anything starts. If it is not, you get a clear no.

Office Hours · $200 remote · $350 in person

A paid hour on your problem

Nothing is charged when you book. If it wasn’t worth it, tell me within 24 hours and you won’t be charged.

  • AI your team pays for and barely uses
  • Your first assistant or automation
  • A tool decision
  • Something that stopped working, or an idea to test

Your data
Sensitive data stays within the permissions you already have: scrubbed or kept out of reach before anything is connected, with a usage policy that says what may go where. The chat on this site is for a general description of the work, never client records.